SEO Audits, Analytics, Keyword & Content Strategies

SEO Company Somerset West

Search Engine Optimisation

"SEO should never be an afterthought. SEO should be the blueprint of any web presence."
ETIENNE BENEKE
owner

seo by sixfoot5 digital

Etienne Beneke is a SEO Specialist (Search Engine Optimisation) and founder/owner of Sixfoot5 Digital in the Strand, Somerset West area with over 23 years’ worth of experience in top digital agencies and tough markets.

I make sure your website gets found in Google for your products and services through organic (natural) Google rankings. Not Google Ads, for which your pay for dearly, but natural listings in search engines.

An initial investment in SEO will yield the best ROI down the line as you start getting better online visibility for your products and in turn an increase in sales. As you start to gain better results in search engines with higher product placements and listings, your Google Ads spend (if you are running them), should come down because you don’t need to pay top dollar for number one positions any longer.

Are you interested in how much SEO cost for a small business?

There is good news if your website is currently ranked low in search engine results! You will be able to increase your ranking by implementing a new SEO approach which we will drive with your input. Do you own a small business? We specialize in SEO for small business!

Our aim is to turn your web pages into authorities for your products and services and we achieve this though the creation of solid, interesting and sticky content which people love and digest. It’s absolutely key that your content satisfies your visitors’ search intent as this will result in them ultimately buying your product as a result.

Remember: SEO is a long-term commitment that is fueled by short-term activities and tactical execution. SEO is a marathon and not a sprint. It takes a fair amount of work to optimize a website so that above all, humans and search engines alike find your content and offering appealing.

seo audit

Before we do anything on your website we need to understand how Google currently sees, reads and understand it. An SEO Audit is the first step in order to tell both you, the client, and us where the initial focus should be in getting your website better visibility in Google.

We are highly qualified SEO’s with many years spent doing SEO Audits from SME’s to Blue Chip clients. The SEO Audit automatically comes with a set of recommendations to implement which we prioritize as either low hanging fruit, changes which will yield the biggest and quickest impact and changes we should implement over a longer period of time such as a content strategy.

One of the first steps in auditing your website is to find out where you are currently ranking in the search engines for your specific keywords, and if it is not ranking particularly well, why not? We review your website’s Google Analytics, determine the keywords that will set you apart, and we do a technical assessment to ensure crawlers can access and index your site properly. We then take a look at some competitor insights and do some comparisons and finally an analysis of your content strategy and keyword usage to see how it impacts your visibility in Google.

It is also important to note that our audit is a manual deep dive utilizing skills acquired over 23 years. We don’t plug your website into some online tool, press a button and receive an auto-generated list of errors which we hand over to you.

We will conduct a thorough investigation to find out everything there is to know about your target audience and how we can utilize your website’s content to drive traffic and turn your visitors into paying customers. By listening to you and determining your business needs, we will put together an SEO strategy in the phase after the audit that will help you accomplish your goals and change the way you do business online.

keyword research

Although quality and authoritative content is crucial for a successful website this isn’t enough. Keyword research in the market is equally important in order for us to be sure we target the keywords that people are searching for. You may perhaps call your products or services  by a specific word or phrase but if no one knows this, your content might as well not exist.

The holy grail of course is High Volume, Low Competition keywords but that’s not the case with popular search terms. Popular search phrases or words usually have high volumes and loads of competition. (other people also using them). Instead of targeting keywords or topics that have high volume and high competition, we need to target keywords and topics that we actually have a chance to rank for first and foremost. A good starting strategy is to target Medium to High Volume search terms with Medium Competition.

content strategy

Gone are the days of a spray and pray approach. We create bespoke content ideas based on your product suite and supported by in-depth keyword analysis, and we ensure that we do this better than anyone else. 

The aim is to paint you as an authority in your field of business so that your pages appear in Google. This is why it’s so important to do proper keyword research which will drive a great content strategy which answers questions people are asking on Google.

data & insights

Another critical factor in SEO is knowing your audience, where they come from, which pages they visit, which keywords they entered to reach a specific page on your website and what their journey across your site looks like. Another SEO ranking factor is Time spent on Site. 

This means Google is rewarding quality websites that keep their audience hooked and engaged. We get all of this data from tools such as Google Analytics and Google Search Console. This kind of in-depth analysis helps us plot the perfect SEO strategy for your brand. 

Without data and insights any marketer including SEOs are blind.

the dna of any website

Why have a website that’s floating somewhere in the deep web where no one can find, interact and engage with you? You cannot give all your potential customers a business card with your www.website.co.za address on it right?  

You need to put this website and it’s product pages in front of your customers and make it as simple as possible for them to find, engage and purchase your products rather than go to your nearest competitor.  

SEO for us has always been the foundation or blueprint of any online publication. In our experience most clients don’t know what they don’t know and that’s why we are here. A full SEO Audit will not only reveal to the client where the current pain points or opportunities for optimisation lie within their website but will also dictate to us as SEOs what the immediate and long-term strategy should be to enable your website to perform in online searches..

The recommendations stemming from an SEO Audit will help us plan how we should approach a SEO roll-out plan to gradually give your site the organic exposure it deserves in your given market or niche. SEO is not an afterthought, it’s a necessity and should form part of your overall website planning right from the get go! No SEO task is too big or too small. For us SEO is a way of life.

Find out what are the benefits of SEO for small business today!

about the owner

Etienne Beneke - Sixfoot5 Digital

Etienne Beneke (Founder & Director).
 
I am a search engine optimiser who started out with the old guard in 1997, a year before Google was founded. I have a passion for SEO and I get hugely excited when clients go from relative obscurity on the web to adding Google as a new acquisition channel for their business. Search Engine Optimisation is not rocket science but it’s definitely got be front of mind when you design a website or optimizing your current website. I see myself as a partner to my clients and I walk the entire journey with them, from the initial SEO Audit to the acceleration of their online presence.
 
Sixfoot5 Digital was formed in April 2016 in Strand, Somerset West (Helderberg). Sixfoot5 Digital is not a SEO agency and we don’t charge agency fees. My services as a SEO consultant however span the entire country as well as internationally.
 
Some of the industries I have experience in are: Telecommunications, Fintech, Gaming, Gambling (Casino, Poker, Bingo, Sports Betting), Culinary, Online Retail, eCommerce, Online Payments, Publishing, Manufacturing, Software Development, Travel & Tourism, Insurance, Automotive, Hospitality, Building and Construction, the Wine industry and Medical services.
 
Get in touch today so that we can plan a bespoke SEO strategy for your online visibility and grow your business together!
 
If you have a small business, have a look at our SEO for Small Business package!
 
Regards,
Etienne
 
SIXFOOT5 DIGITAL (PTY) LTD
Reg No: (2016/171112/07)

 

We’d be delighted to hear from you!

testimonials

Positive: Professionalism. Etienne @ Sixfoot5 Digital has an intimate knowledge and understanding when it comes to increase any business' Google visibility and ranking. Sixfoot 5 Digital is not just about SEO, but also about traffic conversion. I would highly recommend Sixfoot 5 Digital to any small to medium business. Sixfoot 5 Digital's service is not a MAYBE option, but a MUST have digital marketing service!
5/5
Positive: Professionalism, Quality, Responsiveness, Value. I can recommend Etienne's services to any business that would like to improve the SEO rankings of their website. He has done wonders for my business and continues to do so.
5/5
Positive: Professionalism, Quality, Responsiveness, Value.
Etienne comes highly recommended by me. I handed him a somewhat "unprofessional" website, with virtually no web presence. I am a real novice when it comes to SEO, broken links etc. It is a "minefield" for me! Through virtual meetings (Covid-19 restrictions!), Etienne systematically, professionally and patiently explained to me his suggestions for promoting my site, and the actions he would take. He furthermore insisted on quoting me before commencing, leaving no doubt in my mind about the cost. Within a short time my ratings started to improve. Etienne works with complete integrity - you can count on him in all respects. I look forward to working with Etienne in the future - a rare find in the SEO field. Josh Larsen - Soul of Africa Motorcycle Adventures (Pty) Ltd.
5/5
Etienne is an SEO genius! It was a pleasure working with him, and I look forward to working together on many more projects in future.
5/5
Etienne at Sixfoot5 Digital is an expert in SEO, he's one of the true specialists who've had the pleasure of working with. Etienne's hands on and humble approach makes for small business to feel comfortable and large corporates to trust. Etienne really goes the extra mile to form solid relationships, dive deep into business operations and to truly care about results. Etienne is a master, is loved and respected amongst his peers and I'd recommend him any day!
5/5
The most talented SEO strategists in the business. Their years and years of experience and time taken to really understand business operations and core offerings makes for powerful and agile search engine marketing strategies. Their professionalism and humility is unwavering between high level corporate requirements and the small business which need growth. Etienne at Sixfoot5 Digital is highly regarded by all his peers and is an absolute pleasure to work with.
5/5
I have had the privilege of working with Etienne from more than a decade back when he was a key member and leader within my SEO team. Back then, he was passionate about SEO and delivered on some very tall asks in a very competitive industry. After a brief break in our relationship, we have resumed work together and Etienne's skill and experience have really grow, making him a real heavy hitter in the space. He's reliable and hard working to boot. I'd recommend him in a heartbeat, especially after some of the great work he has delivered for some of my clients.
5/5
Sixfoot5 stands taller than what it says. Having worked with Etienne on a number a projects, his work is more like art! His knowledge, skills and experience is worth every single cent and more!
5/5
Etienne is one of the most knowledgeable no-nonsense SEO experts I've ever had the pleasure of working with. His advice is clear and supported by research and reports not supposition. Worth speaking to about your online growth needs.
5/5
Etienne truly understands Google's needs and delivers bespoke SEO strategies to clients. I have personally worked with Etienne for many years, both as part of an agency and presently with him as an individual, managing Sixfoot5. Etienne delivers results on time and gets his projects over the finish line. Our work collaboration always delivers and provides our clients with huge benefits.
5/5